Growth & brand studio — now booking Q1 2027
Therin looks inside the business — pricing, brand, pipeline — to find the one move worth making, then builds everything it takes to land it.
★★★★★
Rated 4.9 by 60+ founders
Halcyon
Fresh off the press
Halcyon doubled qualified demos in a single quarter.
2×
Qualified demos, Q3 vs Q2
We find the lever.
Then we pull it.
(00) — Why we exist
Therin works in the seams.
The first 90 days
What actually shifts once we’re in.
Pipeline velocity
Average lift in deal speed after the first quarter.
Deals closed on discount
Before
38%
After
6%
1s
Recognised in a second
Brand recall up 44% in post-launch surveys
(02) — Selected work
Selected work (03)
aurelis
01 / 03
Aurelis Resort
Hospitality brand, booking site & launch
Brand identity
Website
Booking funnel
Launch campaign
+62% direct bookings
YR/2026
voltmark
02 / 03
Voltmark EV
Product launch & demand engine
Positioning
3D film
Paid growth
CRM systems
11k pre-orders in 30 days
YR/2025
sölva
03 / 03
Sölva Skin
DTC rebrand & pricing reset
Pricing strategy
Packaging
Shopify build
Lifecycle email
2.1× average order value
YR/2025
2017 — 2026
Numbers we’d sign our name under.
Every figure comes from a live engagement and is measured by the client, not by us.
Projects shipped
Brands, products and launches since 2017.
Average revenue lift
Measured twelve months after kickoff.
Growth partners
Strategists, designers and engineers in-house.
Client retention
Most teams stay for a second engagement.
(03) — What we do
Four disciplines. One team that owns the outcome.
Foundation
/01
Strategy
Market & competitor mapping
Positioning and narrative
Pricing and packaging
Go-to-market roadmap
Identity
/02
Brand
Naming & verbal identity
Visual identity systems
Brand guidelines
Campaign art direction
Experience
/03
Digital
Website design & Framer builds
Product & UX audits
Conversion optimisation
Launch pages & microsites
Engine
/04
Growth Systems
Paid acquisition
CRM & lifecycle email
Analytics & attribution
AI workflow automation
(04) — How we work
Ten weeks. Four phases. No guesswork.
A fixed rhythm with a weekly review, so you always know what shipped, what’s next and why. Hover a phase to open it.
Ask Mara how a sprint runs
Replies the same day, usually
The people you’ll actually work with.
(05) — Studio
Thirty-two senior specialists and no hand-offs. The team you meet on the first call is the team that does the work.
Mara Ellison
Founder & Strategy Lead
01
Theo Varga
Creative Director
02
Amara Okafor
Head of Client Partnerships
03
Luca Moretti
Lead Engineer
04
Freya Lind
Head of Brand
05
Kofi Mensah
Growth Systems Lead
06
We’re growing the team.
Senior brand designers and growth engineers who enjoy hard problems, small teams and weekly launches. Remote-first, Lisbon HQ.
(06) — In their words
Clients who stayed for the second chapter.
★★★★★
From 60+ verified client reviews
Nadia Okoye
CFO, Brightwater Health
★★★★★
“We’d tried two agencies before. Therin was the first to ask for our churn data before our brand guidelines — and that question changed our year.”
Daniel Reyes
CEO, Northvale
★★★★★
“They rebuilt our pricing in three weeks. By the next board meeting our average deal size had doubled and nobody was discounting.”
Ines Marchetti
COO, Halcyon
★★★★★
“Site, brand and funnel finally tell one story. Launch week booked more qualified demos than the entire quarter before it.”
Tom Becker
Founder, Meridian
(07) — Engagements
Choose the pace that fits.
Clear scope, fixed fees and no surprise invoices. Start small, then scale up once it’s working.
Every engagement opens with a free 30-minute diagnostic — an honest read on your numbers, whether or not we work together.
Mara Ellison
Founder — runs every diagnostic
Focus Sprint
6 weeks · one focused problem
Embedded Team
Ongoing · strategy, brand & systems
Most chosen
Program
Multi-team programs & launches
$18k
per sprint · fixed scope
One sharp problem, solved end to end. Ideal for a pricing reset, a launch or a funnel that leaks.
Discovery & growth audit
Positioning or pricing reset
One launch-ready deliverable
Weekly review with leads
Handover playbook
30 days of support
The short answers to what founders ask us most.
(08) — Get in touch
Tell us what’s stuck.
A partner replies within one working day
Free 30-minute diagnostic
A written summary you keep either way
“Two calls in, they’d found the leak we’d been chasing for a year.”
Nadia Okoye — CFO, Brightwater
