All work
Mobility
2025
Voltmark EV
Product launch & demand engine
(01) — Overview
A new electric crossover needed to stand out in a crowded category — with a launch budget a fraction of the incumbents’.
Client
voltmark
Category
Mobility
Year
2025
Services
Positioning, 3D film, Paid growth, CRM systems
(02) — The numbers
Pre-orders
Return on ad spend
Cost per lead
(03)
Challenge
Voltmark was launching a well-built electric crossover into a category dominated by brands spending ten times more on media. Early testing showed the product was great; the message was indistinguishable.
(04)
Approach
We positioned Voltmark around one honest promise — the EV for people who hate compromises — and produced a short 3D film that made range and space visible instead of claimed.
Behind the story we built the engine: a pre-order flow, CRM scoring and a paid programme that shifted budget weekly toward the audiences converting best.
(05)
Outcome
Eleven thousand pre-orders in thirty days, at less than half the cost per lead the team had planned for. The CRM we built now powers their dealer handovers too.
Therin gave us a story nobody else in the category was telling, then built the machine to scale it.
Jonas Adler, CMO
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