All work
Consumer tech
2024
Meridian
Brand, site & pre-launch waitlist
(01) — Overview
A hardware start-up with a brilliant product and no name, no brand and sixty days until launch.
Client
meridian
Category
Consumer tech
Year
2024
Services
Naming, Identity, Framer site, Waitlist campaign
(02) — The numbers
Waitlist sign-ups
Days to launch
Waitlist to pre-order
(03)
Challenge
Meridian had a genuinely new piece of hardware, a launch date sixty days away and nothing else: no name everyone agreed on, no brand and no audience.
(04)
Approach
A two-week naming sprint landed on Meridian, followed by an identity built on a single curved line that echoes the product. The Framer site went live in week five with a waitlist at its heart.
A referral mechanic rewarded early fans for bringing friends, turning the waitlist itself into the launch campaign.
(05)
Outcome
Nine thousand people joined the waitlist before launch day, and 41% of them pre-ordered within the first week of sales.
Site, brand and funnel finally tell one story. Launch week booked more demos than the quarter before it.
Tom Becker, Founder
That’s the last one
