All work
SaaS
2025
Halcyon
Funnel rebuild for a B2B platform
(01) — Overview
Plenty of sign-ups, too few serious buyers. We rewrote the story around the one job customers hired Halcyon for, and rebuilt the funnel behind it.
Client
halcyon
Category
SaaS
Year
2025
Services
Funnel audit, Positioning, Website, Sales enablement
(02) — The numbers
Qualified demos
Win rate
Shorter sales cycle
(03)
Challenge
Halcyon’s sign-ups looked healthy on a dashboard, but sales were drowning in trial accounts that never converted. The website promised everything to everyone, so it attracted everyone.
(04)
Approach
We dug into churn and win data and found one job the best customers hired Halcyon for. The positioning, homepage and demo flow were rebuilt around that job — and around filtering out the rest.
Sales got a new first-call script and a one-page business case that buyers could forward to finance.
(05)
Outcome
Qualified demos doubled in a single quarter, win rate rose 27% and the average sales cycle shrank by nearly three weeks.
The first agency to ask for our churn data before our brand guidelines. That question changed the year.
Ines Marchetti, COO
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